AI Content Repurposing Pipeline

The Problem

Creating social media content from videos was a multi-step manual process — transcribe, summarize, reformat for each platform, then publish individually. A single video could take over an hour to repurpose.

The Solution

Built a Zapier workflow that triggers when a video is uploaded to Google Drive. It uses AI by Zapier to transcribe the audio, then generates a structured summary from the transcription. Conditional Paths route content to different social platforms based on content type — posting to Facebook, sharing updates on LinkedIn, and publishing photos to Instagram — each formatted appropriately for the platform.

Key Outcomes

• Reduced video-to-social repurposing from 1+ hour to minutes
• AI transcription eliminates manual note-taking
• Conditional routing sends content to the right platforms
• Consistent multi-platform publishing without manual work